For us, social’s never a sideline. It’s a powerhouse of potential engagement we’re all over, every day. Strategy shaping, content planning, content creation and community management, all handled by our in-house team of experts. Social media is an important part of any business today. A strong social profile makes you standout from the crowd and allows you to reach and engage with your target audience. It's how you connect with your customer and it will help build as well as generate brand awareness and sales. Social media is how many customers find new brands and it has the power to increase customer loyalty.

PAID SOCIAL

It is an incredibly powerful tool and helps capture user attention at all stages of the buying journey. Your customers spend their time on social media, so putting your products in front of their eyes can lead to big results. We will put your paid social campaigns on the best social networks to fit your brand. Planning, implementing and optimising a social media advertising can be incredibly effective, helping you boost reach, ROAS and revenue. 

  • PERFORMANCE

Paid social campaigns are performance-based and can deliver shorter-term results, while implementing a longer-term strategy using engaging social content. Paid campaigns have the advantage of being able to drive instant reach, while your organic social activity starts to gain traction.

  • TARGETING

We often work with clients to research their customer journey, to understand their ideal customer profile. We then conduct audience research to identify the best targeting options, to ensure the campaign achieves its objectives.

  • CONVERSIONS

We focus on driving conversions, to deliver measurable results from your ad budget. It’s easy to drive awareness on social channels; the skill lies in building a campaign that prompts your target audience to take action. Whether that’s purchasing a product, requesting a quote or signing up to your e-mail list.

  • AUDIENCES

We implement tracking on your website to build a picture of the existing audience. This can be used to effectively re-target your existing customers and remain in their field of view. We also leverage this data to build lookalike audiences to further scale your campaigns. This allows you to target a new audience of people who are likely to convert.

  • CREATIVES

Great paid social campaigns require engaging ads and a great landing page experience. Our in-house team of designers are experts in creating assets that drive engagement and conversions.

INFLUENCER MARKETING

Influencers are the celebrities of the youth market. Relatable, real, with just a splash of aspiration - it's no wonder almost half of Gen-Z look to influencers for purchase recommendations.

  • CAMPAIGN MANAGEMENT

We manage all aspects of an influencer marketing campaign, from creative concepts and influencer selection to the overseeing of content activations and reporting. 

  • INFLUENCER SELECTION

We have tools and software that enable us to successfully determine demographics and authenticity of an influencer's audience, meaning you don't need to worry about poor targeting, bots or fake followers.

  • CAMPAIGN REPORTING

We monitor all influencer content to ensure it is on track to succeed. Thanks to our in-house data team, we can evaluate (in real-time) the success of our campaigns with ease, focusing on attention, action and ROI.

  • INFLUENCER SEEDING & GIFTING

We create bespoke seeding campaigns that get your product into the hands of the right influencers. We have proven success in creating brand affinity in a cost-effective way.