I knew it in my bone I needed to do something with Design for as long as I can remember.

Having received a degree in Product Design from Lasalle College of the Arts, I knew that any discipline to do with design needs to inculcate the design sensibilities & purpose that a brand sets out to serve, irrespective of the nature of the product.

I have been working in the creative field since I graduated from Lasalle College of Arts, Singapore. I started as a textile designer and, along the way, fell in love with designing and branding. My passion is to bring meaning to each project and tell a story.

I believe in working with like-minded brands that feel aligned with my values and resonate with my style of work. Each and every project is immersed in creativity and passion, which is driven by strategy to fuse beautiful brands with thoughtful concepts. 

With a minimalistic approach to design and a coffee in hand, I thrive on creating magic for lifestyle brands and creative entrepreneurs.

“My vision is to help female entrepreneurs level up their business with confidence and authenticity”